Drive Value through Acquiring and Retaining Key Employees

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Event Overview

A great deal of your dealership’s business value is locked in the resourcefulness, commitment, enthusiasm and teamwork of your management team. Yet, dealers still face a high amount of turnover in key positions and it is one of the highest costs that can be avoided. In addition to the exponential cost, the loss of a key employee leaves a gap in the ability to lead the operations and in turn, can impact the value of the dealership.

Competitors are hungrier than ever for your key employees. Trying to recruit for a key position that is left open can be difficult because the best of the best are not looking to leave their current jobs. Keeping your key employees means ensuring dealers are in tune with their employees’ motivations and drivers.

Dealers can avoid this by moving beyond the comfort zone and trusting experts to help recruit and retain key employees. In this session, we will explore how thinking outside the box can help dealers drive value in their operations:

  • Enhancing trust and unity
  • Developing a dealer-minded attitude
  • Driving cultural buy-in
  • Building leadership succession

Attendees will leave this session with knowledge and confidence to not “go it alone” to retain key employees and recruit for sustainability.


Speakers Photo Malo, Suzanne
Senior Manager, DHG Search

Suzanne joined DHG Dealerships in 2003, adding her experience with Ernst & Young and another executive search firm in Greenville, SC. She has twenty years of executive search experience, including ten years of specialization in search services for the automotive dealership industry. Her automotive retail clients include some of the nation's Top 100 dealer groups, as well as smaller, family-owned organizations across the country. Successful placements include positions in all areas of dealership accounting, general management, sales management and fixed operations management. Suzanne actively participates in DHG Dealerships, attends the annual NADA Convention & Expo, and is a member of the Women's Automotive Association.

Speakers Photo Rawls, Champ
Partner, The Rawls Group

Being a part of his own family’s business, Champ has a unique insight into the difficulties, challenges, and triumphs that our clients face when combining family and business.

Champ Rawls has been officially associated with The Rawls Group since 2012, although it could be said that he became a part of the team in 1984, when he was born into the family business. Champ earned his undergraduate degree from Denison University in Granville, Ohio, with a major in Economics. Just as we recommend to our clients who have children who want to join the family business, Champ began his career outside of The Rawls Group and went to work for Capitas Financial. While with Capitas, Champ provided consultative financial advice for affluent families. Read more.

CPE Credit: 1 hour, pending approval

Delivery Format: Group Internet Based (each attendee must be logged in and answer the poll questions in order to receive CPE credit)

Prerequisites/Advanced Preparation: None

Course Level: Beginner

Participants: Automotive Dealers

Learning Objectives: Educate participants with knowledge and confidence to not “go it alone” to retain key employees and recruit for sustainability.


There will be no refunds issued as this is event is complimentary. If you have any questions regarding administrative policies such as registration or cancellation, please contact


Please direct any CPE related questions to

Dixon Hughes Goodman LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through the web site:

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